Hi, I'm Drew and yes that is me pretending to measure something while posing for this "our story" photo...anyways.. I've been self employed my whole life in the construction industry. I have always fished but when a friend introduced me to YouTube I thought I could do this just for a way to keep family and friends updated on my adventures. At first that's all it was but then more and more random people started watching and next minute I had thousands of people following me. Ok, it wasn't that easy but it was unexpected.

From basic handmade clay modeling under my parents house to learning 3D modeling software while living in my car, it took me 7-8 months to master 3D modelling and craft the perfect CNC-ready mold for my first lure, The Skip Frog. After a bit of trial and error (mostly error), I finally landed in the just right "Goldilocks" zone. The Skip Frog's success sparked a drive to keep pushing boundaries. Cue the Skip Frog Junior and a lineup of new products to come designed for Aussie fish, ready to roll straight out of the packet.

The mold creation portion was the most daunting thing for us. It is basically taking a large chunk of expensive aluminium, carving it out with something you think might work and hoping you got it bang on. Take my word for it when I say I think pretty hard about it before I just mangle a block of aluminum.