OUR STORY

Hi, I'm Drew and yes that is me pretending to measure something while posing for this "our story" photo...anyways.. I've been self employed my whole life in the construction industry. I have always fished but when a friend introduced me to YouTube I thought I could do this just for a way to keep family and friends updated on my adventures. At first that's all it was but then more and more random people started watching and next minute I had thousands of people following me. Ok, it wasn't that easy but it was unexpected.

How many times have you had to tweak a lure straight out of the packet? Yeh me too! That's basically how this whole making lures thing came about! I was sick of having to retrofit all this overseas stuff and try and make it work. I had many fixes and tweaks that I relayed to various lure companies and their response was "meh". So I decided I'd put my tweaks and fixes into new lure designs made for what we do here!

From basic handmade clay modeling under my parents house to learning 3D modeling software while living in my car, it took me 7-8 months to master 3D modelling and craft the perfect CNC-ready mold for my first lure, The Skip Frog. After a bit of trial and error (mostly error), I finally landed in the just right "Goldilocks" zone. The Skip Frog's success sparked a drive to keep pushing boundaries. Cue the Skip Frog Junior and a lineup of new products to come designed for Aussie fish, ready to roll straight out of the packet.

Mintoss Co. is focusing on making unique effective soft baits that are home grown for us in Australia. Sometime we literally just talk about the most bizarre concepts, draw them up, make them, test them just to see if there is any practicality to the idea. Mostly these ideas get shelved or destroyed or Frankenstiened into another lure.

The mold creation portion was the most daunting thing for us. It is basically taking a large chunk of expensive aluminium, carving it out with something you think might work and hoping you got it bang on. Take my word for it when I say I think pretty hard about it before I just mangle a block of aluminum.

I personally make sure to test the hell out of any product we make! There is zero reason to make something if it cannot beat what is already out there. If these lures survive on my boat they will survive anywhere. We are focused on make lures that are fit for purpose, easy to use and something you can have confidence using.